Giant Food Stores has signed a 10-year contract to maintain the naming rights for Giant Center arena, Hershey Entertainment & Resorts Co. announced May 24.
Neither company would disclose financial terms of the contract.
The center is owned by the Derry Township Industrial and Commercial Development Authority, but managed by Hershey Entertainment & Resorts Co.
Since it opened on Oct. 15, 2002, with a performance by Cher, Giant Center has hosted more than 1,300 events and has entertained about 7 million guests, the company said.
Home to the Hershey Bears of the American Hockey League, the main arena is 306,000 square feet. There is 17,000 square feet on the floor and the capacity for an 85-by-200-foot ice rink.
Giant Center has a seating capacity of 11,500 for in-the-round concerts and 10,500 for events on the ice.
-Jason Scott
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